Find a text on the Internet about a case of Strategic Marketing, that you love and can teach to your classmates, a topic that will help the whole class for the final exam – building a case study with teaching note – on a topic close to Strategic Marketing
Write a synthesis on word (to find grammar or any bug using the F7 key)
Find videos and pictures or take pictures with your smartphone (better) on the Internet, to enrich your presentation
Copy-paste the text from Word (with no copies) into Wordpress with this information:
Please do not create a Wordpress account, use this existing one, by creating your Login and Password
Don’t forget to quote each rich media you insert, to source this content, below the image, sound or video, in the Wordpress article
Most importantly: the text and video must fit within 5 minutes from the top to the end of your Wordpress synthesis
Don’t forget to write your name, your institution, and the year after your text, at the bottom, in order for me to mark you by discovering your work,
Copy paste the permanent link (Permalink) to the Wordpress synthesis onto the Online Excel file in front of your name in the proper column (Link to the synthesis on Wordpress)
You will present this text during the next lecture by clicking on the link to Wordpress from the Google excel file, in 5 minutes. Advice: train yourself, 5 minutes is super short, and I cut at 5 minute, so you’d better train
In order to perform your evaluation, you might want to get some help from Jakob Nielsen, see here or in pdf format: click here.
Assessment - Minimum of 50%, group’s grade (3 to 5 students per group)
Groups are made arbitrarily (one girl and one boy, one Chinese and one French, one American and one Vietnamese for example), multicultural and cross gender is important in this lecture
Groups of students phosphorite and come back with 2 or 3 crisis proposals from their personal context with a press article/video/else for each proposal relating a major crisis one week after creating the group
They write the case which must end with a question, a problem, which must be used, in 3 parts:
Before: the story and then, what to do, what are the solutions…
After: the solution could be…with multiple solutions, according to the target, which is specified in the case, many appendices are required, all sourced
Pedagogical note: what could be explained differently, course of the case, pedagogical objective, to which audience, what questions are asked by the students
Write the case AND pedagogical note on word (to find grammar or any bug using the F7 key)
Find sources, press article, videos and pictures or take pictures with your smartphone (better) on the Internet, to enrich your case (appendices)
Don’t forget to quote each rich media you insert, to source this content, below the image, sound or video
You will post the case study (in the "Case study" Category) as PUBLIC AND write the Pedagogical note (in the "Pedagogical note" Category) as PRIVATE, protected with a password (same password as for the Wordpress website ;) please)
Your word document of no more than 4 pages (2 pages for the case, 2 pages for the Pedagogical note)
Don’t forget to write your name, your institution, and the year on top of page, in order for me to mark you by discovering your work
The best model is one the cases you can find on the “cases” page of the website of the lecture
Write the case on word (to find grammar or any bug using the F7 key)
Find sources, press article, videos and pictures or take pictures with your smartphone (better) on the Internet, to enrich your case (appendices)
Don’t forget to quote each rich media you insert, to source this content, below the image, sound or video
You will copy paste your case from your word document of no more than 4 pages (2 pages for the case, 2 pages for the teaching note), to the Wordpress account
