International Business Strategy

Jean-Éric Pelet - Assistant Professor

July 1, 2022


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July 1, 2022

ID of

  • Year: 2022
  • Lecture: International Business Strategy
  • Lecturer: Jean-Éric Pelet
  • Course website:
July 1, 2022

Course Description and Objectives

Rapid globalization is “blurring” traditional borders of nations, time, and space, and challenging traditional assumptions about how to manage people and organizations. This course introduces the major factors (legal/political, economic, competitive, sociocultural, technological, and natural) in the global environment and examines their individual and interrelated effects on organizational and managerial practices. The course provides a framework for understanding organizational action within an increasingly global environment. Students will examine growing worldwide interconnections to gauge the impact of globalization on managing organizations and people worldwide.

July 1, 2022


Upon the successful completion of this course, students will be able to:

  • Describe the factors that have led to the growth of business internationally, including the globalization of markets and production;
  • Examine the differences in political and economic systems and cultures among the nations engaged in international trade;
  • Describe the development of market economies globally;
  • Explain how managing an international business differs from managing a domestic business, and the additional skills and knowledge that business managers must possess to be successful in international ventures;
  • Describe the reduction of barriers to trade and the major technological changes that have allowed for the growth of the international economy;
  • Recognize the economic theories of international trade, including unrestricted free trade on the one hand, and protectionist trade policies on the other;
  • Describe the economic theories of foreign direct investment, the various economic structures for making such investments and the advantages and disadvantages for such structures.
  • July 1, 2022

    Class schedule, laptops and etiquette

    Class will start promptly and will resume after specified time breaks during the class. Out of courtesy to your fellow students, please make every effort to be on time and avoid disrupting others. There is to be no recording of lectures without my prior permission.

    The use of watches, laptops, tablets, netbooks, PDAs, smart phones, or other electronic devices during class is not allowed without my express consent. Anyone doing so will not receive any credit for participation during that class session.

    July 1, 2022

    are as follows

    Continuous Assignment: 50% of grade
    Exam (%) : 40% + 10%

    Participation and peer evaluation: 20% of grade
    Tentative Grade Scale: A to A- = 100% to 90%

    Individual Assignment: 10% of grade
    Tentative Grade Scale: B+ to B- = 89.9% to 80%

    Team Assignment: 30% of grade
    Tentative Grade Scale: C+ to C- = 79.9% to 70%

    Mid term and Final Exams: 40% of grade
    Tentative Grade Scale: D+ to D- = 69.9% to 60%

    F = Below 60%

    July 1, 2022

    Required Text and readings

    Global Marketing

    • Svend Hollensen, Seventh edition, 2017
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    You will be completing 2 written assignments for this class. The first assignment will be an individual research assignment. The second assignment will be a team assignment; students will collaborate using the research gained in their first assignment.

    Individual Assignment:

    This is a short (2-3 pages) written memo enriched with rich media (sound, image, video…), details will be given out in class and on the WordPress course website. In addition, students may be asked to explain the outcome of their research to the class.

    Team Assignment:

    Students will work in teams, to produce a business report (6-7 pages) and make a presentation to the class, outlining their recommendations. Details will be given out in class and on the course website.

    Class participation and peer evaluation

    The grade for participation will be based on your in-class contribution and general course involvement and attitude. Attendance in class is mandatory; however, you will not get credit just for showing up. Participation should be “thoughtful”; students should be well prepared, having read the assigned chapters before class and any other materials, such as case summaries and course site materials, so you can actively engage in discussions with your classmates in class. Students should also demonstrate a desire to understand the contributions and ideas of their fellow classmates. Students will prepare and lead discussions on specific topics in each lesson and each group will post their notes and summary of their case on the course site. In addition, you will be asked to evaluate your fellow team members, details will be given during the course.

    July 1, 2022

    Tentative course schedule

    Part I – Decision to internationalize

    Global marketing in the firm
    Initiation of internationalization
    Internationalization theories
    Development of the firm’s international competitiveness

    Part II – Deciding which market to enter

    Global marketing research
    The political and economic environment
    The sociocultural environment
    The international market selection process

    Part III – Market entry strategies

    Some approaches to the choice of entry mode
    Export modes
    Intermediate entry modes>
    Hierarchical modes
    International sourcing decisions and the role of the sub-supplier

    Part IV -Designing the Global Marketing Strategy

    Product decisions

    Part IV– Part V – Cross-cultural sales negotiations